It's seems like years now that I've been saying: "Someone once said 'Mention them and they will come!'" as a way of explaining how to attract someone's attention in the Blogosphere. On his blog today, Stephen Spencer talked about this technique and how it relates to "a new set of rules" for the PR industry:
"If, for example, you want to catch [Robert] Scoble’s eye, then you would say something interesting that somehow relates to Scoble and work in a mention of his name. Scoble, like many other bloggers, follows what’s being said about him in the blogosphere by subscribing to a PubSub search results feed for the word “scoble.”
I can't remember who coined the phrase "Mention them and they will come!" and when was it first used. Do you know? If so, please drop me a line or a trackback.